MEET THE TEAM
Zdeslav Radovčić, a founder of OPRASHI initiative, mastered from the Faculty of Law and in health administration from the medical school. His commitment to wellness and healthy living prompted him to leave the legal, attorney at law profession in 2001 to pursue a career in health tourism. He founded the Energy Clinic and established 15 wellness centres across Croatia and Europe, making significant strides in the wellness industry. In 2010, he initiated the HTI Health Tourism Industry Conference, which has become a premier EU event that connects professionals from the public and private sectors for over a decade. Building on his previous work, Zdeslav’s latest venture into sustainable beekeeping aims to enhance biodiversity and promote a greener planet, reflecting his ongoing dedication to holistic health and environmental sustainability.
Marta Kozak brings to the project over two decades of expertise in sustainable finance, impact investing, and development finance across Latin America. With experience in deal structuring, relationship management, and ESG advisory services, Marta has been instrumental in guiding institutions towards sustainability-oriented growth. As a partner at Sustainable Finance Advisors, Marta continues to drive impactful investments and strategic initiatives aligned with global climate and social goals. Marta’s membership on the OPRASHI project board reflects her deep commitment to fostering responsible finance and positive social impact.
Tanja Mišura has a Master of Business Economics with extensive experience in project management, sales, and product development, leading numerous projects focused on authentic, sustainable, and high-quality customer experiences; in the OPRASHI project, she leads strategic development and partnerships, developing products based on the bee-sharing economy model that involve individuals, entrepreneurs, and companies in pollinator preservation and ecological balance, aligning her business philosophy with personal values and positioning OPRASHI as a socially responsible and market-relevant brand through her expertise in connecting sustainability with ecological goals.
Lidija Crnički is a digital marketing and content expert with extensive experience in campaign management, rebranding, and social media strategy, with a special focus on sustainable initiatives and sports; after more than 15 years as a professional water polo player, she brings her discipline, team spirit, and creative energy to communications and raising awareness about nature conservation, and as part of the OPRASHI team, ensures that every story about bees, biodiversity, and small steps towards a more sustainable world reaches people authentically, warmly, and with heart.
Robert Gebert is a dedicated beekeeper with extensive experience in raising new swarms and
establishing new thriving bee colonies. He advocates for the use of paraffin wax-coated beehives,
emphasizing their effectiveness as a natural protection method. Robert passionately believes that
leaving ample honey in hives during winter is crucial for enhancing bee survival rates and restoring
their natural immunity, ultimately reducing reliance on medicinal remedies. His commitment to
sustainable beekeeping practices makes him a valuable addition to the OPRASHI team. Robert’s
innovative approaches and deep knowledge of bee health align perfectly with the organization’s
mission to promote environmental stewardship.